Culture and entertainment is globally known as a means of social integration amongst nations. Apart from the social impact entertainment brings in the society, it is also classified as a means of livelihood to talented minds who apply exhaustive consistency in doing what they know how to do best.
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| NDMax vs Umaga |
Nigeria is one of the countries that have brought about global attention in entertainment industry through film making and music, among others. The cinema of Nigeria, often referred to informally as Nollywood, consists of films produced in Nigeria; and its history dates to late 19th century (1903), and into colonial era of 20th century when Geoffrey Barkas made "Palaver" in 1926. Nigeria film industry, and the emergence of the video film market in Nigeria is also traced back to 1980s when television production thrived, when Jimi Odumosu's "Evil Encounter", a 1980 horror film was released directly on television.
Consequently, the release of "Evil Encounter" awakened the consciousness of business minded individuals to how lucrative film making could be. And here we are today. This industry has succeeded in producing celebrities, entrepreneurs and millionaires within and outside the continent.
Botswana's film Industry is not left out in the early development of African cinema. The first earlier surviving copy of a film recorded in Botswana dates back between 1906 and 1907 which was credited to Charlie Urban.
According to history, Botswana's film industry's production was dominated by documentaries about local people of the Botswana western region and newsreel about things happening at the east before Molefi Pilane who saw the future and took advantage of the trends of time to become the first filmmaker in Botswana.
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| Daily Arts & Culture - Press |
These events however, has given birth to a contemporary generation that discovered film making beyond what the early film makers in Africa thought it was. The advantages of the contemporary cinema is seemingly multidimensional, ranging from entertainment, entrepreneurial provisions, opportunities, wealth creation and economic growth.
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| The call |
The Tear Drainers Crew, Botswana, has taken another bold step to make history in Botswana's film industry. This organization however envisaged the future and understood the formidable power of collaboration. They understood the definition of the fact that two good heads joined together will always be better than one.
For this reason, they have reached out to Ndmax Jojo Production, a leading film making company in Nigeria, under the backdrop of Nollywood to collaborate with them in film making, content creation, artiste training and movie workshop in Botswana.
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| Mr. Ndebele (Umaga) |
In a conversation with the CEO, The Tear Drainers Crew, Mr. Jethro Ndebele, popularly known as Umaga, he disclosed the main aim of this collaboration is to enable the production of good and quality films in Botswana that will compete with contemporary cinema, and be appreciated globally; and at the same time have a significant contribution in the country's economic growth. He went further to say that the project in Botswana will go a long way in empowering the youths in Botswana through the training and workshops the organization has mapped out among others.
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| Mr. Tekere |
He further assured everything needed for the project are in place with the help of the Project Consultant, Mr Fumani Eddie Tekere, whom he praised passionately.
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| Mr. Nwogwugwu (NDMax) |
Reacting to the invitation, the CEO, Ndmax Jojo Production, Nduoma Silvanus Nwogwugwu appreciated the collaboration invitation and assured that the coming of the crew to Botswana will bring about the desired development in the industry. He also asserted the visit will be a quid pro quo in terms of exchange of technical knowledge, experience and culture.
Written by
Muna Talent Adindu
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